In the past few years, information flow advertising has been a "tool" for entrepreneurs to obtain traffic. Whether on social media platforms or news apps, information flow advertising has become the first choice for many enterprises' marketing due to its precise placement and efficient conversion rate. However, with the intensification of market competition and changes in user behavior, the effectiveness of information flow in acquiring customers is gradually weakening.

An entrepreneur shared his personal experience: "We used to rely on information flow advertising, investing hundreds of thousands of dollars per month, which did bring considerable traffic and orders in the early stages. But as time went by, the cost became higher and the conversion rate became lower. In the end, we had to rethink our marketing strategy

This dilemma is not an isolated case. With the popularity of information flow advertising, users' immunity to advertising is gradually increasing, and both click through rates and conversion rates are declining. At the same time, the algorithms of advertising platforms are constantly being adjusted, resulting in a significant increase in customer acquisition costs. Entrepreneurs are beginning to realize that the era of relying solely on information flow to acquire customers is over.

So, where is the path to future traffic acquisition? Some successfully transformed companies have provided answers: content marketing, private domain traffic, and digital transformation. Creating high-quality content to attract users, establishing a private domain traffic pool for long-term operation, and utilizing digital tools to improve operational efficiency have become the core strategies of marketing in the new era.

For entrepreneurs, information flow advertising may still be an important channel, but it cannot be the only reliance. Only by constantly innovating and adjusting strategies can we stand invincible in the fierce market competition.

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