The core differences between Baidu SEO and Google SEO mainly stem from their differences in target markets, algorithm logic, user behavior, and policy environment. The following provides a detailed comparison of the differences between the two from multiple dimensions:

1. Target market and user group

Baidu SEO

It focuses on the Chinese market, covers Chinese Mainland and Chinese users, and relies on localized content (such as simplified Chinese, domestic hot spots, and cultural preferences).

User search intentions are more inclined towards immediate needs (such as downloads, movies, and local services), and are dominated by mobile devices (with a high proportion of Baidu apps and mini programs).

Google SEO

Serve the global market, support multiple languages, and adapt to language habits and cultural differences in different regions.

User search focuses more on problem-solving (Howto, knowledge-based content) and long tail needs, with a more balanced distribution of PC and mobile traffic.

2. Algorithm logic and ranking factors

Content relevance

Baidu: It has higher requirements for Chinese semantic analysis and needs to accurately match keywords (especially short words), such as "Beijing travel guide" which needs to appear directly.

Prefer localized content (such as local news, forum and Tieba content).

Google: focuses on semantic understanding (BERT, MUM algorithms), able to recognize synonyms and context (such as "best laptop" and "top notebooks" being considered the same category).

Value EEAT (professionalism, authority, credibility) and rely on high-quality external links and academic resources for endorsement.

External link weight

Baidu: The effect of external links is weak, and they pay more attention to the content ecology of this site (such as internal links and column structure).

External links from high authority Chinese platforms such as Zhihu and Sina are more valuable.

Google: External links are still the core ranking factor, focusing on recommending authoritative domain names (such as. gov,. edu, and industry-leading websites).

Emphasize the relevance and natural growth of external links, and crack down on purchasing link behavior.

technical optimization

Baidu: Supports MIP (Mobile Web Accelerator), as the loading speed on mobile devices directly affects rankings.

Need to adapt to Baidu Mini Program, some content can obtain higher exposure through Mini Program.

Google: Emphasize Core Web Vitals (page experience metrics), such as LCP FID、CLS。

AMP (Accelerated Mobile Pages) was once highly valued, but its weight has decreased in recent years.

3. Differences in mobile optimization

Baidu: Mobile traffic accounts for over 80%, and priority needs to be given to adapting to Baidu's mobile friendly standards, such as simplifying page structure and reducing pop-up ads.

Baidu App optimization key: Mini programs and Baijiahao content may be prioritized for display.

Google: adopts MobileFirst Indexing, but requires consistency between PC and mobile content.

Emphasis on responsive design, without the need for separate development of mobile stations.

4. Local search optimization

Baidu Local SEO:

Relying on Baidu Maps and local merchants on Baidu (requires submission to Baidu authentication).

Local keywords should include the city name (such as "Shanghai Decoration Company Ranking").

Google Local SEO:

Relying on Google My Business (GMB), optimize rating, review, business hours and other information.

The ranking of local packs is significantly affected by distance and keyword matching.

5. Content strategy and update frequency

Baidu: prefers high-frequency updates (such as daily publication of industry news), and news content has strong timeliness.

Encourage UGC content (Tieba, Know, Experience) with high potential for user generated content ranking.

Google: places greater emphasis on content depth (long articles, videos, charts) and emphasizes comprehensiveness in addressing user issues.

Content updates should focus on sustained value rather than simply pursuing frequency.

6. Regulation and Restrictions

Baidu: Strictly regulated by Chinese policies, sensitive words (such as politics and religion) need to be avoided.

Some industries (healthcare, finance) require qualification certification

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