catalogue

Chapter 1: Definition of Independent SEO Optimization Companies

Chapter 2: About Website SEO Optimization Companies

Chapter 3: Classification of SEO Optimization Methods for Independent Websites

Chapter 4: How to Choose an SEO Optimization Company

Chapter 5: Methods for Enterprises to Choose SEO Optimization Companies

Chapter 1: Definition of Independent SEO Optimization Companies

A website optimization company is a type of search engine product operation company that improves website traffic and quality by ranking website keywords; National refers to companies in industries related to website optimization, such as keyword ranking, Baidu ranking, Google ranking, etc. Optimizing companies often plays a role in enhancing website operations, planning, promotion, website marketing, and other aspects between suppliers and retailers. So optimization companies sometimes also play a role in e-commerce. For suppliers, optimizing a company can reduce the cost of website operation and ranking. The website can be directly entrusted to the technical department of the optimization company for hosting, without the need to maintain a large website backend or manpower to maintain the normal operation of the website. This is beneficial for small and medium-sized business owners. Optimization Company, also known as Website Optimization Company or SEO Enterprise, is a relative term for first party enterprise websites and second party search engine users. The optimization company does not belong to the first party or the second party, but provides its specialized website operation services through cooperation with the first party or the second party. It does not own a platform and does not participate in the buying and selling of website products. Instead, it provides customers with e-commerce agency services based on website optimization solutions, promotion efforts, alliances, series, personalization, and informatization. The most common optimization company services include designing website maintenance systems, website promotion efforts, website marketing direction, target customer orientation, selecting search engines, and negotiating search engine promotion fees. Due to the fact that the service usually involves signing a website optimization service contract with the enterprise for a certain period of time, some people refer to optimization companies as Website Optimization contracts.

Chapter 2: About Website SEO Optimization Companies

Platform operators and non platform operators should cooperate. For platform operators, they have their own operational team and technical support, and they usually carry out website backend operations in a practical manner. Non platform operators, on the other hand, are management companies that do not own or lease websites. They provide human resources and priority website operation solutions, as well as professional website services for operating enterprises. A broad website optimization company can be defined as a combination of both. The essence lies in the fact that there are roughly two directions for search engine selection at present. There are two types of optimization: Baidu optimization and Google optimization.

Chapter 3: Classification of SEO Optimization Methods for Independent Websites

Generally, website optimization companies can be classified into many types, and each optimization company has a different technical background, so the capabilities of different optimization companies are also different. Therefore, they can be broadly defined as: black hat technique optimization and white hat technique optimization.

1、 Optimization of Black Hat Technique

The so-called black hat optimization here does not refer to professional hacking techniques, but it is not very different from them. It mainly focuses on the optimization skills of search engine operators' ranking rules loopholes. However, adult search engine operators, if they continue to update or gradually discover deficiencies in operation, the loopholes will become smaller and smaller. This is also a major drawback of black hat optimization. Search engine rankings are effective quickly, and the timeliness is poor, which is difficult for general enterprises to accept the promotion of this method.

2、 Optimization of White Hat Technique

The white hat optimization technique is mainly based on the development direction and concept of search engines, and is mainly reflected in the optimization and adjustment of enterprise websites that do not meet the ranking requirements of search engines under the premise of adjusting the future development route and rules of search engines. This results in the website having the conditions to meet the future operation direction and development route of search engines, thereby achieving the recognition of the unit website by the search engine itself.

Chapter 4: How to Choose an SEO Optimization Company

How to choose the appropriate search engine optimization depends entirely on the customer groups targeted by different enterprises. After understanding the customer groups they are targeting, they can compare the current customer groups covered by the search engine and choose the search engine that is suitable for them to optimize. This will greatly reduce expenses in future advertising campaigns.

Chapter 5: Methods for Enterprises to Choose SEO Optimization Companies

After understanding the user group that your website is targeting, choosing a strong website optimization company will become one of the biggest factors in the success or failure of website advertising. The basic choices for choosing website optimization are as follows:

The scale of the enterprise and the number of employees, revenue, and service outlets of the brand company, as well as their reputation and image in the industry;

Qualifications of the enterprise

Has it undergone official and formal qualification certification;

Degree of specialization

Do you have professional technical personnel, professional operating procedures, professional service programs, and cases of popular industry keywords;

cost-effectiveness

Regarding the optimization of companies in the industry that can meet the requirements of Party A in terms of fees and service quality

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