Cross border e-commerce must read! A comprehensive analysis of SEO tips for independent websites

In today's globalized economic environment, cross-border e-commerce has become a huge market. However, in this fiercely competitive market, how to make one's independent website the first choice for more consumers and stand out is a challenge that every cross-border e-commerce company needs to face.

As an independent cross-border e-commerce website, SEO is a very important tool to attract more potential customers and improve website ranking. Today's article will help you understand what SEO is and how to do SEO well for independent websites?

What is SEO?

Simply put, search engine optimization (SEO) is the use of various techniques and strategies to improve a website's ranking on search engine results pages, thereby increasing its visibility and traffic.

The importance of SEO cannot be ignored. Here are five reasons why SEO is crucial for websites:

Natural search traffic: More than half of website traffic comes from natural search results from search engines. Compared to paid advertising and other channels, traffic obtained through natural search is of higher quality and more stable.

Continuous traffic: Compared to other promotion channels, traffic obtained through SEO is more sustainable and stable. Once your website achieves a high ranking in search engines, traffic will continue to increase and have persistence.

Potential customer development: Potential customers typically conduct multiple stages of search before making a purchase. Through SEO, you can provide content related to different stages, attract and cultivate potential customers, and ultimately convert them into buyers.

Seizing market share: Ranking higher on search engine result pages means more clicks and traffic. By ranking higher, you can seize more market share and gain a competitive advantage.

High return on investment (ROI): Compared to paid advertising, obtaining click through rates through SEO is more cost-effective. By optimizing your website, you can attract more potential customers at a lower cost, thereby increasing your return on investment.

SEO is a sustained, low-cost marketing approach that can bring stable high-quality traffic to a website. By emphasizing SEO and taking corresponding optimization measures, you can better achieve your website's sales goals, optimize your website, improve its ranking in search engines, and attract more potential customers' attention.

Preparation before building an independent website

1. Determine the source of traffic

Determining the source of website traffic is crucial for website operation and positioning. Similar to how Amazon determines the target audience during the product selection process, you need to identify the website's source of traffic and address the pain points of that audience.

There are various sources of traffic, such as pure Google SEO strategy, independent website combined with TikTok traffic strategy, independent website combined with Quora traffic strategy, independent website combined with Facebook traffic strategy, independent website combined with Kickstarter traffic strategy, etc. Although these methods of obtaining traffic may have similarities, they are completely different in actual operation.

2. Determine the positioning of the website

Different types of websites have differences in layout. For example, affiliate websites, blog websites, niche e-commerce websites, etc. have significant differences in their adaptive layout, content direction, and website structure.

3. Research keywords and their layout

(1) Layout of core keywords

Layout different core keywords on different pages, preferably only one core keyword per page. Compared to Amazon, the advantage of an independent website is that it can carry many keywords, even if they do not appear directly on the page. Common keyword tools include Semrush, Ahrefs, Kwfinder, etc.

(2) Determine website type

If the website focuses on alliance marketing or niche products (with multiple categories), the core promotion page can be the homepage or product classification page.

(3) Difficulty in determining core keywords

It is necessary to determine the website weights and types that rank first on the Google search results page, as well as the difficulty of competing for core keywords. If the difficulty of the keywords is too high, you can choose to give up instead of spending time and energy trying.

Similar to Amazon's keywords, new products usually focus on long tail keywords. When choosing core keywords, it is necessary to avoid several misconceptions, including keywords with search volume but no click through rate, keywords with high difficulty, and search result pages that are all keywords of e-commerce platforms or high weight websites.

In addition, regularly sorting out core issues is crucial for grasping the effectiveness of SEO optimization, as SEO is a long-term process. The core issues include the placement of keywords, the writing of titles and page titles, how to make the page cover more keywords that participate in ranking, and how to increase the traffic of brand keywords. Addressing these issues has become particularly important in keyword layout.

Content optimization is the core of SEO

Content optimization is the core of SEO, as search engines evaluate the quality and ranking of a website by analyzing its content. In order to improve the ranking of the website, we need to adopt the following content optimization techniques:

Provide valuable content: Write content with practical value to attract user attention and improve website ranking. Avoid publishing duplicate, low-quality, meaningless, or plagiarized content, as this can affect the website's weight and ranking.

Keyword optimization: Reasonable use of keywords is an important factor in SEO. We need to use keywords appropriately in articles to help search engines better understand website content and target audiences.

Optimizing titles and descriptions: Titles and descriptions that are meaningful, engaging, and contain keywords can attract users' attention and improve website rankings. Avoid using repetitive, lengthy, or meaningless titles and descriptions.

Internal link building: By adding internal links, the website's weight and ranking can be increased. Add appropriate internal links in the article to enable users to better understand the content and structure of the website.

Image and video optimization: Optimizing images and videos can help improve user experience and conversion rates. Use high-quality, relevant images and videos, and add accurate ALT tags and descriptions to help search engines better understand website content and target audiences.

How to use high-quality external links to improve site weight ranking?

For independent websites, high-quality external links are very important because they can increase traffic and bring weight import effects to the website. A high-quality external link can have an unexpected impact on a website's ranking.

1. The role of high-quality external links

(1) Enhance the trust of search engines

For search engines, website external links are like other websites voting for your website. More high-quality external links mean that search engines have higher trust in the website, thereby increasing its weight.

(2) Drainage effect

When there is an external link pointing to a website page, visitors may be redirected to our independent site by clicking, thereby bringing traffic to the website.

(3) Attracting spiders

Spiders (i.e. search engine robots) crawl website content and store it in the indexing library of search engines. If spiders cannot crawl websites, they cannot be indexed and ranked. When a spider crawls an external link page, it will follow the link to our page through anchor text, which is the principle of external links attracting spiders.

2. Obtain high-quality external links

(1) The method of obtaining external links for free

Method 1: Search through the Google search engine

Common search methods include:

Keywords+title:& quot; write for us"

Keywords+title:& quot; write for me"

Keywords+title:& quot; contribute it"

Keywords+title:& quot; submit"+ inurl:blog

Keywords+title:& quot; submit a guest post"

Keywords+inurl: com/resources

Keywords+inurl: resources+intitle:resources

It should be noted that keywords can be primary product keywords.

Method 2: Contact the webmasters of other websites to exchange external links

By using tools such as Ahrefs to find competitors' external links, contacting their webmasters, and providing a high-quality article, provided that the other party provides an external link.

It is worth noting that for new websites, the relevance of external links (domain name relevance and URL relevance) is more important, while for websites that have been in operation for some time, the weight of external links is more important.

Method 3: Search through websites that offer free external links

Some forums and websites allow free external links, such as Reddit, Quora, and social media platforms like Ins and Pinterest. There are also some websites that can publish links for free, such as us.kompass.com, infobel.com, manta.com, yellowpage.com, etc.

(2) The method of obtaining external links through payment

Paying to obtain external links means spending money to purchase external links on external link websites. But it is important to pay attention to the content, relevance, and whether the external links are obtained through weight manipulation.

Avoid using 'in Google search'; buy backlink" Search for keywords as these publicly available external links are prohibited by Google. Common search methods can be used, although they may be time-consuming. In addition, industry leaders can be found through Amazon and paid to publish external links on their blogs or large websites. Here are three recommended websites for purchasing external links:

Backlinks： Focused on selling external links, with a business history of 10 years.

Links Management： Selling high-quality links at relatively low prices, focusing on providing DA40-100 backlinks.

Buy High-Quality Backlinks： Provide the dominant position of Google SERP and various high-quality backlinks. With over 15 years of website experience, we also offer a team of link builders and SEO experts.

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