How to layout keywords for SEO optimization when creating a corporate website

When it comes to keyword layout, website optimization personnel should be familiar with it, which is a common topic. Many corporate websites lack the concept of reasonable layout when optimizing keywords. So how to layout keywords for SEO optimization during website construction?

1. Keyword density for optimizing enterprise websites

In the ranking of search results returned when searching for the keyword, this ranking algorithm is quickly utilized by many webmasters, which is easy to understand. In the early days, search engines believed that the higher the frequency of keywords appearing in an article, the more irrelevant keywords appeared in a certain article, and the greater the relevance of the article page to that keyword. So, this is a digression. Thus "cheating" the ranking of the keyword. The black hat website optimization technique of keyword stuffing was born, where keyword density refers to the percentage of times a certain keyword appears in the entire article, and the article page will also receive better rankings.

The correct understanding of keyword density: The content of the homepage article is written around keywords, and the target keywords are naturally distributed in the article, without being piled up, deliberate, or affecting reading. The recommended value for keyword density is 2% ≤ density ≤ 8% (values are for reference only).

2. Keywords appear at the beginning and end of articles on the webpage

Usually, especially when using keywords as the beginning, the beginning of SEO optimization articles is the first content that search engine spiders read, so this part has a slightly higher weight. The appearance of target keywords at the end of an article is also recognized as a way to increase its relevance. Include keywords within the first 50 to 100 words of the main text to effectively optimize the relevance of the article. In addition, perhaps due to the fact that the vast majority of traditional articles summarize the entire article at the end, even if keywords are deliberately included at the beginning of the article, they should follow the principle of natural appearance.

3. Website keyword format transformation

When writing an article, incorporating changes in the form of keywords can also be a way to optimize the keywords in the article. When optimizing articles for website SEO, not all keywords must appear in the form of target keywords. Usually, other keyword forms are used to make the sentences more coherent. The usual forms of keyword variations include synonyms, synonyms, words that have different interpretations of the same thing, and so on.

4. Enterprise website keyword segmentation

SEO optimization aims to reduce the number of words in the middle of the split words as much as possible. It can also be seen as a change in keyword situation. This method is applicable to key phrases, such as the keyword "optimize article". In addition to appearing in this form, of course, when the keyword appears in a split form, it is still necessary to ensure the proximity of the split keyword as much as possible. It can also be split into the form of "website optimization of a certain article".

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