How to determine if an SEO optimization company is professional?

In the Internet era when the cost of marketing is rising, the most cost-effective way of marketing promotion is SEO optimization, but the cost of human time spent on SEO optimization is high, which is short-lived for SMEs. The service model of SEO companies is also constantly improving, shifting from high labor costs to reducing manpower time expenditures, lowering project operating costs, and enabling more small and medium-sized enterprises to conduct SEO optimization. There are many SEO optimization companies on the market with varying levels of expertise. How can we determine whether an optimization company is professional?

1) High index keyword cases;

Regardless of whether the core keywords of your industry are popular or not, SEO companies must provide some optimized keyword optimization cases with very high Baidu Index (ordinary industry reference index 1000-1500, popular industry reference index 3000-20000) to prove their technical ability to optimize difficult words.

2) Do not overly emphasize the need to optimize keyword rankings for the industry or similar industries in which your company operates;

When many companies are looking for SEO companies, they like to first understand whether the other party has optimized their peers' cases. In fact, this is not important. Optimizing does not mean that they can still optimize well now. Not having done optimization in this industry does not necessarily mean that you cannot do your optimization well. Search engines are machine languages that can only recognize the keywords you input, as well as the search popularity and level of competition of the keywords. They do not care which industry you are in, and can optimize keywords for more popular industries. In industries with less competition, it can be said that they are more proficient in the same situation.

3) Have you collaborated with some industry benchmark companies or well-known large enterprises;

Large or well-known enterprises have a characteristic when choosing an SEO company: clear goals, results first, and investment second. They require an overall plan and schedule, with budget and cost being considered as secondary factors. Therefore, when choosing an SEO company, they usually conduct multiple investigations to find an optimization company with stronger capabilities and better ability to achieve the company's KPI. They may even find multiple candidate SEO companies for bidding, which is equivalent to conducting a comprehensive and in-depth investigation of these SEO companies. If there is cooperation, it is actually a survey conducted for you, and it is more recommended.

Anyone can post a case, but the value and authenticity of the case are key factors;

Publish some SEO cases with low technical requirements or some fake P-image cases. Ordinary enterprises find it difficult to distinguish them because they do not have professional SEO talents. Therefore, we provide a simple method, with the following steps:

Firstly, ask the other party to provide as many high index cases as possible (referring to the scope described above) that have been done;

Then, ask the other party to provide some recently optimized high index cases (search engine ranking rules are almost constantly changing, and previously challenging high index word optimization techniques may not be effective at present);

Finally, if the other party provides evidence that can prove the authenticity of the case, it must be verified on the spot. The reason why it is placed at the end is to specifically ask the other party to provide a case without realizing it, in order to accept your strict verification. If there is fraud, first of all, integrity becomes a problem, and it can even be said to be false advertising or deception. Do not consider cooperation. Authenticity, never trust some chat records. If there are only chat records, consult the cooperating company directly, call them over to verify the authenticity of the chat content. Don't look at what they say is effective or what they have received inquiries about. They are all false. You must look at what words are being optimized and whether they have commercial value. If there are no good words or words with commercial value, saying that the effect is good is just nonsense, at most it's just polite words or content that the customer says is not true. The best thing is to look at the signed contract, transfer records, etc. Regardless of the amount, as long as it is confirmed that the high difficulty and high index words provided by the other party are indeed cooperative and optimized.

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