Choosing templates that align with industry themes for website building is beneficial for SEO optimization

1. Navigation bar design

Considering search engine optimization, small and medium-sized enterprises usually use the banner navigation bar at the top of the homepage, industry websites, premium and secondary websites, and then use the left navigation of JD, Dangdang, and e-commerce websites.

It is worth noting that regardless of the navigation method you use, it is necessary to include key categories of popular keywords.

2. News column design

Considering SEO, any homepage design of a website needs to take into account the frequency of updates, and you may need to:

(1) Personal blogs and corporate websites: For websites with relatively less content updates, a random article column in homepage website design is an essential choice. When spiders visit, they will randomly display different articles, thereby increasing the website's indexing rate.

(2) Industry websites: For websites with large amounts of data, due to column limitations, it is rare to display newer articles within a certain range. When creating a website homepage, it may be necessary to focus on calling for frequently updated categorized articles and ensure that CSS styles do not affect the user experience.

3. Bottom navigation design

Generally speaking, due to the small amount of data and limited categories, the homepage of small and medium-sized websites does not require special bottom navigation. However, for industry websites such as recipe websites, it is possible to add theme bar entries appropriately in the bottom navigation.

It is worth noting that if you want to use this position to increase keyword density on the homepage, try covering long tail keywords in a short sentence.

4. Website homepage volume

When designing a website's homepage and selecting templates, SEO professionals rarely focus on the size of the homepage, but rather on aesthetics. Therefore, you may need to:

(1) Use styles to resize images

When choosing a template for the website homepage, you should pay attention to how to use CSS to reduce the use of images. If you want to call a large number of images, you must resize and compress them properly before uploading them.

(2) Simplify the code and open gzip

The initial opening time of the homepage seriously affects the evaluation of page quality by search engines, especially for mobile homepages. Therefore, for the homepage, choose a template with relatively concise and standard code. Especially for IIS, when opening gzip, it is often due to some non-standard JS code and opening exceptions.

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