What are the daily tasks of an SEO specialist recruited by a company? SEO promotion has been found that many people are still unclear about the job responsibilities of an SEO specialist, including HR professionals. We often see job vacancies for SEO specialists, but many companies do not have them. So, what are the daily tasks of an SEO specialist? What does an SEO specialist do every day? For many new SEO partners, they definitely don't know how to become a qualified SEO specialist, let alone do a good job in website optimization. Today, SEO optimization promotion will specifically introduce the daily work of an SEO specialist from the following three points? What aspects should we start with when optimizing product websites? Let's learn together below. What do SEO specialists do every day? What are the specific requirements for SEO specialists and what are their daily tasks? Here are six points to summarize SEO optimization and promotion? 1. SEO specialists are responsible for website SEO optimization and conducting online promotion. 2. SEO specialists should be familiar with and use nofollow robot、 SEO optimization methods such as external links, internal links, keyword anchor text, exchanging friendship links, and soft article promotion can increase website weight, page indexing, and keyword ranking. 3. SEO specialists regularly monitor changes in website rankings on major search engines, analyze and optimize various optimization plans. 4. SEO specialists have successful cases of making popular long tail keywords among the top three on Baidu. 5. SEO specialists are familiar with the basic rules and corresponding optimization methods of mainstream search engines (Baidu, 360, Sogou, Google). 6. SEO specialists need to understand SEO promotion methods and be familiar with commonly used tools for SEO promotion, such as webmaster tools, spider log analysis, etc. 2. The specific job responsibilities of SEO specialists are explained in detail from the following two points. What is the specific job content of an SEO specialist? SEO optimization promotion believes that it needs to be determined based on the job requirements and responsibilities of SEO specialists in companies of different sizes; Generally, it can be divided into small and large companies: 1. Small companies SEO specialists: website editors, external link specialists, graphic designers to improve conversion rates 2. SEO specialists in large companies: the content is UGC, external links are part-time jobs, user experience is product related, SEO mainly involves link structure adjustment, data analysis, user search behavior analysis, etc., and reliable SEO plans need to be written, mostly at the strategic level. 3. The main content of SEO specialist work is content construction, which is biased and for reference only. A person cannot be just a skeleton, and a website cannot be just a framework. Therefore, an excellent SEOER will definitely be an excellent editor. If a company or website has professional editors, SEOER needs to guide content production, keyword layout, update frequency requirements, and how to create hot topic related special activities; How is a high-quality original article developed& rdquo; Zifan has also shared in detail before, so I will not elaborate on it. Content Construction 1. Keyword Mining and Layout Keywords are the center of website SEO optimization, and also the core of a website product or service. Keywords will carry the traffic source of search engines, so don't think that keywords are just about carefully mining and filtering a few main keywords for the website homepage, and then refining the title and description. You really underestimate SEO. The website homepage can indeed focus on the ranking and optimization of the main keywords, but for a website, the content page is more important to users. Therefore, the traffic entrance page of the website will also be scattered into various sub columns and inner pages, which is what we often call long tail keyword mining analysis. At the same time, we recommend everyone to take a look at Zifan's previous article&ldldldl. 」; How to optimize ranking for long tail keywords by writing articles& rdquo;。 Content Construction 2. Website Page Optimization For website page optimization, it includes the underlying code of the website, such as the specification of webpage tags, reasonable use of URLs, image optimization, page structure, TKD layout, keyword internal links or anchors, as well as the overall column structure of the website, the overall beauty and reading experience of the page, traffic guidance and conversion functions, and other requirements. Content building 3. Link building. I remember someone online said, '; Large stations rely on internal links, while small stations rely on external links;, It seems reasonable, but Zifan believes that regardless of whether it is a big or small website, external links are inevitable, and the importance of internal links is self-evident. The existence of internal links lies in the layout of the website into a structure similar to a spider web, allowing many pages to have related links, effectively allowing search engines to crawl through any page of the entire website, and improving search engine crawling efficiency. It feels a bit like all roads lead to Rome. In summary, SEO optimization promotion has summarized the daily work of SEO specialists. In fact, the SEO specialists we introduced need to do some basic knowledge, but to apply these SEO basics to practice, it still requires exploration while doing. As an SEO specialist, we still need to persist in writing original articles, prioritize user experience, optimize keywords well, and make search engines like us. Then our website will be relatively easy to do well.

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