What impact does the length of website articles have on SEO optimization promotion? As SEO optimization personnel, we often consider the impact of article length on SEO. Some people say that long content is good and ranks relatively well, which is conducive to providing rich answers and improving relevance; Some people also say that short content is good and beneficial for fast reading. In the era of information redundancy, it can quickly attract attention, convey value, and avoid high bounce rates. So what impact does the length of website articles have on SEO optimization? In fact, the answer is not that simple. Sometimes the length of an article cannot represent the quality of the content, and short content may not necessarily provide effective value. In the face of this situation, it should be divided into two parts. So, how to reasonably control the length of articles and what impact does it have on SEO? Before answering this question, we may need to first understand how the value of a piece of content is evaluated. Usually, we will examine it through the following aspects: 1. Keyword positioning: whether it accurately extracts the target keywords. 2. Ranking and traffic: The ranking of content pages and related traffic statistics. 3. Content: What is the conversion rate of this content, and has its investment return rate met expectations. 4. Social influence: How many fans, comments, shares it receives on social media, and how much impact it has on brand keyword search volume. Therefore, when we write articles, we should adjust the length of the article reasonably according to the following methods: 1. The minimum length of the article should not be less than 200 words. An original article of 200 words should belong to a relatively short range. On the one hand, search engines do not like articles with too few words because it is difficult to determine the theme of the article? It is also impossible to determine the relevance between the article and keywords, which affects keyword ranking. On the other hand, if the word count of an article is too small, even less than the fixed information such as navigation, menu, and copyright statement at the bottom combined, it will not only appear asymmetrical in page layout, but also reduce the relevance of the webpage, and may be suspected of being copied and pasted content. 2. High quality long articles are more likely to attract links. Although a long article has many pages, ranging from 5 or 6 pages to several dozen pages, it can be a bit inconvenient to read. But if this article can deeply analyze a certain viewpoint, it is more valuable and not only attracts readers to download, but other websites will also use this type of article as a resource, cite it, and link to it. So this can provide more high-quality external link resources for the website and enhance its authority. 3. For small and medium-sized websites, dividing a long article into several pages is also beneficial for optimization. If a long article has dozens of pages of content, each chapter will definitely have different focuses and themes. Therefore, we can divide it into several relatively short articles and optimize the webpage for different keywords. Moreover, long articles are generally more suitable for large and professional websites, while the best word count for articles on small and medium-sized enterprise websites is generally controlled between 400-800 words. Dividing long articles into short articles of varying lengths is not only beneficial for users to read, but also caters to users with different needs and meets the requirements of search engines. Overall, it is more conducive to website optimization results. Summary: The length of website articles depends on the type and industry expertise of the website, the reading habits and needs of relevant users, and the preferences of search engines. Small and medium-sized websites are suitable for using targeted short articles (preferably 400-800 words), while large industry websites are suitable for using specialized long articles. The above is the entire content of "What impact does the length of website articles have on SEO optimization?" for webmaster friends to interact, exchange and learn. SEO optimization is a process that needs to be persisted in, and we hope everyone can make progress together.

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