What are some practical tips for website optimization ranking? The purpose of website SEO optimization and ranking for enterprises is to provide better services to users. Therefore, by managing the traffic of follow-up visits well, they will gain the favor of some fixed users. In this way, whether it is expanding brand awareness or guiding consumers to make actual purchases, this is also the reason why companies need to optimize website rankings. So what are the important factors for website optimization and ranking? You must know a few tips. The purpose of website optimization and ranking for enterprises is to provide better services to users. Therefore, by managing the traffic of follow-up visits well, they will gain the favor of some fixed users. In this way, whether it is expanding brand awareness or guiding consumers to make actual purchases, this is also the reason why companies need to optimize website rankings. So what are the important factors for website optimization and ranking? You must know a few tips. 01. Website positioning: Website positioning is equivalent to preliminary market research, which requires researching user groups, market trends, competitors, etc. Through research, companies can understand their users' search habits and the position of their website in search engines. By mastering this information, the next step of website optimization will be easier. 02. Generally speaking, keyword filtering is mainly divided into: ① Core keywords: words that are closely related to the industry, highly competitive, and have a large search volume. ② Long tail keywords: words that have low competition and average search volume, but can increase website traffic and later conversion Brand keywords: a logo, symbol and name of a product enterprise, website or individual on the Internet. It is a unique word different from other competitors. These three words are commonly used in website optimization. When filtering these keywords, it is recommended to use Baidu Index or Webmaster Work, etc., and choose words with a low index that are compatible with the website, products, services, and other content. For example, on food and beverage websites, users search for“ Hot Pot” When it comes to a keyword, the index is very high, so even if a company spends a lot of time optimizing this keyword, the effect will not be significant. At this point, it may be worth changing your mindset and choosing“ Where is the best hotpot/Which Sichuan Chongqing hotpot restaurant is good; This type of word with search index and relatively low competition is promoted. 03. Content output: In terms of content output, some companies may choose to paste and mass publish some articles in order to pursue the quantity of articles. But sending such articles has very little significance, as the target customers face similar content every day and have no interest at all. Therefore, in terms of content output, enterprises should start from the website itself, choose content that consumers love to read, and write and publish it. If conditions permit, try to achieve a combination of images and text, as this type of article is popular among customers and easier for search engines to crawl. The above tips cannot be ignored for website optimization ranking, but there are still many points to pay attention to in the actual optimization process, so as to truly do a good job in website optimization ranking. Of course, if a company wants to maintain long-term promotional effectiveness and does not have such a sufficient budget, website optimization ranking is one of the excellent choices for the company.

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