Practical Tips for Search Engine Optimization of New and Old Websites Search Engine Ranking SEO is a way of using search engine rules to improve the natural ranking of a website within relevant search engines. More and more people are engaged in SEO, and when optimizing websites, they mainly focus on Baidu's search engine. Practical tips for search engines: 1. URL optimization: Good URLs are beneficial for websites. The best URL depth is 2, and the one with the highest weight is usually“ Home/Column/Content”, But; Home/Column/Content&hellip& hellip;/ Column/Content; Too deep can actually be detrimental to search engine optimization. As the level increases, the weight will also decrease. In some well-known portal websites, website navigation provides users with a large amount of news and data, with levels generally within 3 layers. 2. Title optimization: In order to optimize a webpage, the first step is to implement title optimization. Generally, after opening a webpage, you can see the industry title on the address, which can be said to be the core of SEO optimization work. In order to achieve the goal of title optimization, it is important to pay attention to the following issues: the title should prioritize keywords as much as possible and be highly concise, not arranged randomly, but should conform to the grammatical structure. 3. Proper use of keywords: Keywords are the core of SEO. To use keywords for SEO work, it is necessary to first pay attention to the needs of customers and set keywords according to their needs; Keywords should reflect the characteristics and advantages of the website as much as possible. Aggregation sites can add content such as corporate brand and address to website keywords. Emphasize brand advantages and location advantages. The more keywords there are, the better. When using them, attention should also be paid to issues such as quantity, distribution location, and density. Try to limit the number of keywords on a page to no more than 3, and expand the content of the page around the keywords. 4. Reasonable use of title: On the page, search engines can better guide visitors through the title. When using website directory descriptions, it is important to note that the keywords included have a strong correlation with the content and should be kept as brief as possible, with a requirement to limit them to 200 characters. 5. The page elements are mainly text: many websites use a large number of images and FLASH animations on their web pages, and search engines cannot recognize the meaning expressed by the animations, naturally unable to include these animations in search engine databases. So, when editing webpage content, if text descriptions can be used, try not to use animation forms as much as possible. Text content is the main component of webpage content, while other forms such as images play an auxiliary role. 6. Optimizing duplicate content: Due to the low preference of search engines for certain duplicate content, it is easy for duplicates to appear in website pagination. For page duplication issues, you can choose the pagination method of the content page and reset the title of the paginated article to avoid duplication as much as possible. 7. Reasonably match web language: The best way now is to use DIV+CSS, which not only conforms to engine crawling, but also makes the micro page website directory smaller. 8. Building high-quality external links: Optimizing website external link construction is essential and an important channel for websites to obtain high-quality votes. Generally, external link construction is divided into friendship links and platform external links. 9. Pay attention to the timeliness of SEO: As SEO is always in a dynamic state of change, users' focus is also constantly changing. Various search engine algorithms are adjusted every day, and search rankings naturally undergo some changes.

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